All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We did not come here to sleep, and for the avoidance of doubt,
In a simply spectacular closing of its participation in Cannes, today at the Media Awards, JWT Costa Rica won its fourth Lion and its third Silver Lion. Undoubtedly, a case study has been born, a topic of wide conversation, a topic for [...]
The other one? No, not at all, it’s the real one! The one of relaxed people enjoying the Mediterranean Sea, the Croisette and the sun, which these days has had a hard time peeking through the clouds. This is what this place [...]
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting [...]
I made a query on social networks in the form of a comment: “Is it in the national interest that Luis Guillermo Solís does wonderfully in his government. Or are there contrary opinions?” On Twitter it did not take long for the [...]
Every year in the third week of June, the world of creativity meets on the French Riviera, specifically at the Palais des Festivals located on the Croisette in Cannes, between the beach, the marina and countless hotels and restaurants. “I come to [...]
We Are the Sum of Our Choices While many people flirt with danger, others are wise and maintain their distance. Some fight to obtain their greatest ambitions, while others choose more conservative paths. We know people who dream and never stop, others [...]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]