All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From last year we found extraordinary examples to persuade you to invest in creativity, production and talent, if you are one of the people in charge of a brand. That brand could be a mass consumer brand, such as Red Bull or [...]
2014 brings us thousands and perhaps millions of blogs, tweets, images, videos and more, with proposals to make 2014 the best year ever. However, nothing will happen in the next 12 months that will surpass the upcoming World Cup in Brazil in [...]
In October 2010 I accepted an invitation from Google to attend a meeting in Scottsdale, Arizona. Its name intrigued me from the first moment and then completely captivated me: Zeitgeist. On YouTube I found a summary of that experience, which in some [...]
In November 2009 a lifelong dream came true, when I was able to see and photograph the great Mount Everest from a distance. I did so from the Kalapatar, which although it reaches an elevation of 5,550 meters in elevation, in the [...]
On Incae ‘s last visit to Tribu DDB, who rightfully become a tribe for life, at the close of the activity I was asked, “Did you know that there is another Tribu Group?”, and of course my answer was negative amidst immediate [...]
The country would be different if instead of a parliament we had an ombudsman(I heard this from Otto Peraza a few years ago). If we were given two ears that listen and a mouth that speaks, wouldn’t that be a clear and [...]
With a little luck, your own composition could be among those chosen next Monday in commemoration of that memorable protest. It was at the Amsterdam Hilton by John Lennon and Yoko Ono. Click now and connect with Piano for Peace, by Tribal [...]
Ever since I started in advertising I have heard of Tony Fergo. Today I have the immense honor and the joy of being his friend. Also his fan, his admirer and his tico follower in all his creativity and energy. Among the [...]
Purdy Motor is a client of Tribu DDB as of today. It didn’t happen 20 years ago or 10 years ago, but today. Because even though we tried several times before, finally everything is always in its time. Returning from 5 years [...]
Talento, tecnología y tolerancia han sido valores protegidos por esta ciudad, que hace años me enseñó esta idea para tener éxito creativo. Austin es tan diferente que ni parece Texas, no por los edificios, la geografía o las franquicias que ahí están, [...]
With about 10 kilos more than last year, Bruce Sterling filled Hall D again with thousands of people who came to listen to his closing of SXSW. Too fine a humor for me or too gringo for a Latino, but the first [...]
Susan Weinschenk, the brain lady, is not a designer but a psychologist. She came to close the day and SXSW for me with an idea: what makes people click. And the idea is to keep people in mind when designing. She also [...]
