I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
The Dutch pair won the gold medal at the Young Lions concluded this morning, with Turkey taking the silver and Germany the bronze. I have only this information for the moment, and so, without accents or accents I send this note to [...]
JWT managed to sneak into the finalists with Nelka Rent a Car in the 4 categories entered, as well as Garnier BBDO in Radio with the Paniamor Foundation. More details on the Cannes website HERE. The options for JWT to win the [...]
Costa Rica’s Young Lions, Humberto Ling and Josafat Padilla, participated with this piece in the young creatives competition in Cannes just a few days after the festival began. In the style of the piece with which they entered the final phase of [...]
When I arrived today in Cannes I found the print competition concluded in its initial stage, as both Josafat Padilla and Humberto Ling, as well as the other 39 creative couples from around the world, competed from Saturday afternoon until Sunday. They [...]
Usually, long-distance training is done on the weekend, because it requires more time, more kilometers and more effort. This commercial, as a good one should be, reflects a truth that is usually hidden: the internal monologue of giving up or continuing, and [...]
I was delighted to come across a small pride of lions in a corner, as clearly it’s more about the journey than the destination. Precisely one year after Saatchi Saatchi New York won Grand Prix and the coveted Lion for Agency of [...]
If you were asked about the best thing in your life, what would you answer? If you were to die in a few minutes, would you be afraid? If you were an angel, would you jump into the world to feel your [...]
“The only thing in our power that no one else has is yourself,” Neil Gaiman insisted at the 2012 graduation at the University of the Arts in Philadelphia. “Your voice, your mind, your story, your vision,” he went on to say after [...]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
