I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Javier Mora and Pablo Chaves have duoed up as general creative directors of Tribu Saatchi Saatchi for more than three weeks now, yet no one has seen them at Tribu yet. The explanation is simple: their first day in their new position [...]
There is something about the airplane, its disconnection, the altitude, the clouds and the sky that provokes thoughts and feelings that lead to ideas different from those born with feet on the ground. Undoubtedly, as my wife reminded me last night, as [...]
We are exactly one week away from the Saatchi Saatchi New Directors’ Show in Cannes, as is customary every year, on Thursday mornings at the Debussy in the Grand Palais. No doubt Bob Isherwood will do it again. We look forward to [...]
For those who do not read La Nación since early morning, the article included below published today by journalist Camila Schumacher, refers to the Sol de Plata obtained by our friends from Publimark, Carlos Fonseca, Javier Zeledón with their creative team completed [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
We must migrate from “the cheapest” to“the best we can afford“. It’s as simple as that, although achieving it can be complex. I believe it is better one good one than five cheap ones, one quality one than twenty mediocre ones, one [...]
The numbers in Africa are horrifying, but even more so is their impact on human lives, their death and the miserable “quality of life” they suffer every day. While in Costa Rica we are approaching a life expectancy of around 80 years [...]
