All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The Nelka case included in this video provides ample and sufficient documentation to generate a rich discussion, which I propose we carry out in a constructive, positive tone, of contribution and growth, and for which we will also have to learn and [...]
Last week I received mails and comments that all added up to recognize that a new ball was being created in our court, around the legitimacy and existence of Nelka, both as an advertising company as well as a client of JWT. [...]
Today’s La Nación is a demonstration of personality that deserves a standing ovation, shouts with loud bravos and applause, because on the front page it highlights the special supplement of the Young Lions Young Lions 2008 special supplement, and then justifies its [...]
Originally published in February 2007, this article and its paragraphs are still fully valid, because in competition, individual ambition serves the common good, as Adam Smith put it. In other words, he meant that the best results come from everyone in a [...]
I had the opportunity to be in the three matches that the Sele lost in the World Cup in Germany. When we were eliminated in the last game against Poland, it was embarrassing to listen with astonishment to the Tico fans chanting [...]
I made a query on social networks in the form of a comment: “Is it in the national interest that Luis Guillermo Solís does wonderfully in his government. Or are there contrary opinions?” On Twitter it did not take long for the [...]
Every year in the third week of June, the world of creativity meets on the French Riviera, specifically at the Palais des Festivals located on the Croisette in Cannes, between the beach, the marina and countless hotels and restaurants. “I come to [...]
We Are the Sum of Our Choices While many people flirt with danger, others are wise and maintain their distance. Some fight to obtain their greatest ambitions, while others choose more conservative paths. We know people who dream and never stop, others [...]
In a few days we will celebrate Mother’s Day again, and as usual around the world, it also becomes a commercial opportunity. Gifts to mothers, celebrations, tributes and hugs also add to the creative challenge to make a difference. In advertising agencies [...]
A Historical Celebration What a wonderful celebration we are currently experiencing! What a great joy it is to applaud, honor, acknowledge, and embrace! Don’t forget: What you celebrate repeats itself. Costa Rica has put away the backstabbing and has moved on to [...]
