. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
Changing the world. One film at a time. Pangea Day, 4 hours of transformative films, coming soon here. All over the planet, wherever you want to live it or wherever you want to host it. Pangea Day, on May 10.
What are we creatives for? What are we communicators for? What are we advertisers for? And in any case, what is the purpose of our existence, whatever we are, or, to put it another way, what do you have in your hands [...]
It is interesting to see the behavior of blog visits, page views and variations. For example, these days there must be some university working with the Buenos Aires Zoo case, because the pieces referring to this client have multiplied. Often an article [...]
Every year the creative world celebrates the best of the best. It does it with applause, with ovations and with joy, with competitive pressure and with amazement, fascination and tension. It happens in the third week of June and in the south [...]
I’m convinced that magic happens outside of comfort zones. That’s all. Or is there more to say? Maybe there is. For those who prefer a little more development, someone would have to recommend some expert, as I am not one of them. [...]
2014 will bring a new opportunity for the country’s young creatives, 28 years old or younger at the time of the next Cannes Lions Festival. Under the organization of Comunidad and the main sponsorship of La Nación, 3 duos will be able [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
