All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
. With a black eye appears a lion in this week’s El Financiero in Costa Rica, with the article that covered creative topics with Pablo Del Campo during his week at Tribu. See interview here From February 3-9, we had an intense [...]
“What is truer than truth? The story”, says in English, Isabel Allende, the Chilean novelist of passion and short stories who has captivated us for years with her stories full of love, mystery, intimacy and sensuality. From a TED presentation, this sensational [...]
Bob Isherwood, Saatchi Saatchi’s global creative director, has insisted over the years on the importance of focusing on developing ideas that are bigger than ads. In addition, from his humanistic perspective, he has also been a major contributor to Saatchi’s proposal for [...]
By Rogelio H. Umaña. Guest blogger. Leaving aside the political discussion and the possibility of whether or not this young senator from Chicago will become the next president of the United States, there are several lessons we can learn from “Obamania” as [...]
We could assume a typical position in our country, and convince ourselves that the issue is really one of budgets. We could also say that our ideas are top-notch and that the problem is that clients don’t approve of anything good. We [...]
Every month I have published the number of hits reached on the blog, as a curious and revealing data of the virality possible on the Internet. In May, the number of hits doubled that of the previous month, coming from 5,112 different [...]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
