I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
BE, because we all have the opportunity to design and Simplify, Eliminate and Reduce. No matter where simplify overlaps with eliminate or reduce, and thus, it is irrelevant semantics as long as we focus on Simplify, Eliminate and Reduce. BE, it’s just [...]
When you walk around Cannes, it is not surprising that Bob Isherwood, Fabio Fernandez or Pablo del Campo, to name three of Saatchi’s creative figures, are suddenly stopped at the Croissette to ask for autographs, just as it should not be surprising [...]
In our search for bigger ideas than ads at Saatchi Saatchi, the Battle of the Surfaces, the brainchild of Pablo del Campo, achieved a reach across the globe unprecedented in the history of tennis. These days, and through this channel as well [...]
The lenses we use in life are tinged with subjectivity and perceptions, so there is no quick fix or easy solution in the appreciation of any event, especially those that affect us emotionally. In the theory of knowledge, subjectivity is the property [...]
A Lovemark is irresistible and Apple knows how to do it like no one else. Nothing more to say. This is how Steve Jobs presented it in San Francisco. My first personal computer was an Apple IIc, and with it, my first [...]
I am not as stubborn as I appear to be. I am firm, because I have to be, but I constantly reflect on my actions, on the policies I am promoting and on the attitudes I am adopting. I have had the [...]
With these ideas Saatchi Saatchi New York won the Grand Prix in Press, and scored even more points in an excellent year for the network at the Festival.
Here is the first one. The Argentine market has become a successful case of duo work. Let’s take a look: the mythical Fernando Vega Olmos and Hernán Ponce, Ramiro Agulla and Carlos Baccetti; and more recently Chavo D’ Emilio and Papón Ricciarelli [...]
We have only 3,650 days left to reverse the impact of our carbon emissions, balance our lifestyles and become carbon-neutral human beings… before it becomes irreversible. The climate crisis and global warming is the theme with which the Young Creatives are currently [...]
Cannes 2007 Jury President Bob Scarpelli, DDB’s Global Creative Director, discusses the competition of young creatives and the mobile power of the phone screen.
