I start typing with an overwhelming sense of defeat. Not because the trip I’m about to describe — at the end of August — went badly, but because it feels almost impossible to put into words what I experienced there. No adjective seems big enough to capture what it truly means to live “Burning Man.” […]
Crispin, Porter + Bogusky presents us with a new way to drive a product and its users to a closer and more intimate relationship with the brand, Jetta in this case. It is an excellent example of integration and innovation, which reminds [...]
Aishwarya Rai, 34, is the most important figure in the billion-dollar Indian film industry, as well as the face of L’Oréal among other brands. Aishwarya, Miss India and Miss World in 1994, now projects a different world through the influence of the [...]
I am making a copy paste of the list of winners of the Volcan 2007, sent by Lilliana Gonzalez of Ascap early this morning to all the media. WINNERS OF THE CREATIVE ADVERTISING FESTIVAL VOLCAN 2007 AUDIOVISUAL TECHNIQUES CATEGORY DIRECTION CATEGORY Production [...]
Good morning! How are you? Are you still smiling? How are you? If there is one thing I would love about this blogging experience, it would be the participation of those who read it. It would be great to establish the dialogue [...]
I am very satisfied with the Volcano that concluded just a few hours ago, as it brought to our community a combination of results that many, like me, did not expect. It is late and tomorrow there will be more time to [...]
Chic is an early nineteenth-century French word whose meaning refers to smart or stylish. Over the years, its use in English has referred to social events, situations, individuals, fashions or forms of dress. It combines elegance with soft avant-gardism and provokes an [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
