All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not [...]
We are one week away from the next VOLCÁN, in an edition of the most relevant Costa Rican advertising contest, which by decision of ASCAP, the Costa Rican association of advertising agencies, concentrates exclusively on this small Central American country. This year, [...]
Yesterday I had a day completely devoted to the margin, since I got out of the things to do and focused on opening spaces for the time we all occupy, because we must be clear: relationships happen in the margins. If our [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers. The first comes from [...]
Values that promote prosperity: in a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or [...]
A Fuego Lento: this is my 1,650th blog post, a life experience I have enjoyed since April 2005. In writing I have taken my mind to the gym, propelled by the energy of my fingertips on the keyboard, and with each exercise [...]
