All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
If you are not, let’s assume that you are among the general public, and not a puclicist, advertiser or any media or digital media. So, with everyone leveled up as busy people going about their happy lives, is there anyone out there [...]
Exactly 25 years ago today, Alexandra Franco opened the doors of the Casa de los Niños Montessori in Escazú, the kindergarten that today is called Hometwo. This long journey triggered the modern Montessori movement spread throughout the country in early childhood education. [...]
As customers, we do not have a monopoly on the truth, although we always have the power to decide, to choose whether to approve or reject, to return or leave, to recommend or not, to repeat or discard. I believe that the [...]
Fear paralyzes, curtails, delays, annuls, petrifies, disables. Fear subjugates, subordinates, crushes, stuns and degrades. Fear humiliates, lulls and disarms, fear is a scourge and should not be part of your life. Overcome your fears! Fear is subjective, personal, it is up to [...]
“Disorganized media and advertising clients” This post may sound relevant to media, brands and agencies only. However, for those who are not in these sectors, isn’t it true that we want better advertising, better brands, more value for our money? Who wants [...]
When it’s my birthday is when I think of the story that could be told about me, possibly I’m aiming for too much again if I think something will be said. I guess hopefully someone will say a short phrase, like “the [...]
No account payable. No account receivable. For a moment I feel like that. And I ask myself: Is it possible to live without a bill to pay? With everything and the credit cards loaded with debts? With forgiveness to ask for and [...]
Imagine in Spanish is a crucial recommendation. Imagine in English, too. The same word and the same meaning, exalted in an unforgettable way by John Lenon and by Yoko as well. “You may say I’m a dreamer. But I’m not the only [...]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
With the dramatic performance and urgency of a sports narrator, statistics guru Hans Rosling uses a new presentation tool, Gapminder, to dispel myths in the development of humanity. It is a sensational talk of scope and depth relevant to understanding the world [...]
