All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There are ideas that become a giant advertising classic the first time they are aired, as it happened with this Bavaria commercial the night it was aired on Channel 7’s Dancing for a Dream. If you haven’t seen it, it’s time to [...]
No one has won more lions at Cannes than David Droga, now Creative Chairman of DROGA5, his new independent project, who without any major complication achieved a new color in his collection of lions, titanium. The video shows us how those who [...]
There is a dimension that we all have to resolve, as much as the physical, intellectual and sentimental. This dimension of our being is often subordinated and even ignored, but it is clearly as important as the most important and it is [...]
Back to basics. With the YES confirmed at the polls, it is a good time to renew our personal commitments to growth and improvement. Back to basics and back to basics: moving from presence to significance, with God as the guide in [...]
After paint explosions and thousands of pellets, the first in Scotland and the second in San Francisco, Sony Bravia invades New York with plasticine bunnies. This is how they did it, hand in hand with Fallon: The end result has been a [...]
In a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or regress. When referring to [...]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo. I imagine it is possible to reinvent Costa Rica and raise it to the [...]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
