All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
With only five days to go before the official period for the publication of the pieces that will participate in ASCAP’s VOLCAN in Costa Rica, we can expect that this will be the official week of the cheaters. I have been reluctantly [...]
Last.FM, a sensational world of resources for enjoying music. It takes a while to understand and some patience. However, the prize is a phenomenal resource for socializing around music, just as it makes the Apple store I normally use pale in comparison. [...]
We can already anticipate, a few steps away from finalizing key details, that for next year 2008 we will have a national contest to choose the duo that will travel to CANNES to the Young Creatives Competition, although we still don’t know [...]
“Come, I need you to give meaning to this heart, that finds no rest if not with you” says the chorus of this song that seems to have been inspired by our thirsty hearts, that to be completely open to you, I [...]
With the ASCAP Volcano just around the corner, and September 30 as the deadline to publish the pieces that will participate this year, I am pleased to tell you that we will have more judges than ever before for the next festival. [...]
With SonyEricsson joining Tribu, regional account for 6 countries, as well as the assignment of a huge FEMSA project, as well as the growth of our current clients, a while ago Diego Garcia, Tribu’s General Manager and who leads the agency, came [...]
Three words were repeated most frequently at the Cannes Lions International Festival of Creativity: storytelling, purpose and big-data. In his opening remarks at the Cannes representatives meeting in London this morning, Phil Thomas, CEO of Lion Festivals, provided concepts that clearly set [...]
This is a blog post that is likely to be relevant only to advertisers, as it has happened before and will surely happen again. However, since what wins is usually only known to advertisers, it is not out of place to invite [...]
About three decades ago I passed a sign outside the Baby’O nightclub in Acapulco that read: “This place sucks. Go next door”. In other words and in our language: “This place sucks. Go next door. Today I say the same to you [...]
On June 25, 2012 Oreo posted this message on her Twitter feed: Celebrate your pride for loving who you love! and added her incredibly popular hashtag #dailytwist, as well as the image that immediately went viral around the world. The twist of [...]
The next International Festival of Creativity Cannes Lions 2014 has marked the next year and has summoned us for June 15. In our country some will accept the invitation and others will choose to ignore it. Which group will you be part [...]
Running a marathon is an unforgettable experience, it is an integral challenge, it is an exciting achievement and it is a personal best. The marathon is a distance of 42.2 kilometers and tests discipline, perseverance, the product of gradualness, will and constancy. [...]
