All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From Melbourne, we got the stupid ways to die, in reference to the carelessness with which people usually expose themselves in dangerous places. In this particular case by McCann, in relation to the city’s trains and the accidents they seek to reduce [...]
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
One of the most viral videos of the last few days is the iBand of North Point Community Church. Here you can enjoy it in all its originality and relevance, as I think it should be a place that aspires to make [...]
Today journalist Vanessa Loaiza shined in La Nación with an article that occupied space even on the front page of the newspaper. The headline reads“Mayor of San José offered tramway without technical support“. And then adds in the first line: “In the [...]
I have had my blog in total abandonment for days, not by my will but by the simple fact that I don’t have the time. Is it possible? For this, I plead guilty and so I propose you to take a few [...]
If Don Oscar and his government got a stadium from the Chinese, now it could be the turn of Doña Laura and her government to get one from Qatar. How does that sound? To tell the truth, I would prefer a million [...]
We have already started to upload the presentations of Ignite Costa Rica #1 on its website, and with them a series of lessons learned to improve in the second one. If you were not at the Jazz Café Escazu, we invite you [...]
A few months ago I climbed a beautiful peak in Arizona, on the well-known CamelBack Mountain with Sergio Valente, leader of DM9/DDB Brazil, one of the most creative and winning agencies in the world. It was a fun climb of a couple [...]
