All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
From Melbourne, we got the stupid ways to die, in reference to the carelessness with which people usually expose themselves in dangerous places. In this particular case by McCann, in relation to the city’s trains and the accidents they seek to reduce [...]
I am convinced that each one of us can contribute to making the world a better place, even at the risk of sounding cliché. We can do it in our homes, in the community we live in, in the country we live [...]
A few days ago I published a post with the campaign of the moment by Dove, called“Sketches“. It has been so well received that it is among the most shared in the world. However, there is another idea from the same brand, [...]
The new advertising creative year has just begun and we are already counting down. So, how about if we all agree and go to 2014 to repeat Lions? In 2008 a Costa Rican agency won the first Cannes Lions, which are something [...]
Every problem is an opportunity. Every limitation is a possibility. Every aspiration can be a realization. Every person can achieve their goals, of course, if you pay the price with discipline, sacrifice, passion and commitment. When I learned about the super humanity [...]
Since last week we have migrated my blog to La Nación, the main media in Costa Rica. Check it out. Periodically we will be uploading the published entries, so that the archive, which to date has more than 1,500 entries, will continue [...]
At the time when we won our first Pregonero Bronce, around 1991, some 20 years ago, as an agency we took home an invaluable statuette.When we won our first Pregonero de Bronce, around 1991, some 20 years ago, as an agency we [...]
El Pregonero de Bronce is the creative contest with the longest trajectory in Costa Rica. It is the classic of national creativity with 29 editions full of excitement and competition, as well as a thousand stories, anecdotes, triumphs and defeats. In the [...]
For decades I have lived in an environment of creativity, innovation and idea generation. Chilling daily challenge, if I can put it in three words. However, nothing is more exciting than finding a new idea, a new way of looking at the [...]
El Tome Chichí from El Verdugo has today in this second commercial one more piece for the Tribu DDB collection. More than commercials, we are focused on creating social phenomena. The Paganini series is the first great fruit of a change of [...]
To the memory of John Lennon and his wonderful legacy.
Sebastián Castro is a young Costa Rican who is taking his first steps at CNN, after graduating from Emory University with a degree in Political Science. He is a great friend of my son Santiago, so we have seen him grow and [...]
