All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers. The first comes from [...]
Values that promote prosperity: in a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or [...]
A Fuego Lento: this is my 1,650th blog post, a life experience I have enjoyed since April 2005. In writing I have taken my mind to the gym, propelled by the energy of my fingertips on the keyboard, and with each exercise [...]
If you are 28 years old or younger, you are creative, you want to emerge and you are not afraid of competition, you have until Monday to sign up for the Costa Rican contest to enter the global competition that will be [...]
A few years ago Serrat said in a concert that the only way to overcome temptation is to surrender to it. Many laughed out loud, assuming it was true. However, in the joke lies the trap, for there are mistakes and there [...]
Congratulations to the participants and the winners. Congratulations to Lilli González and Ascap. To the Círculo de Creativos de Costa Rica, thank you for your professionalism and dedication. To the sponsoring agencies, thank you for going the extra mile. To La Nación [...]
I am delighted to share with everyone the finalist works of the creative duos competing for a space in Cannes. The only thing is that for the moment I haven’t identified which ones belong to whom, and for this reason, I’m only [...]
In this month of April, A Fuego Lento will surpass 100,000 page views, without controversy, without hosting anonymously or opening space for the circus that some sectors like so much. This month’s number, of course, is far from the 350,000 page views [...]
The Young Lions 2009 in Costa Rica is made possible thanks to Leo Burnett, Grafos, Jotabeqú, Ogilvy, Publimark, HWP and Tribu, as they were the agencies that decided to make an extraordinary and totally voluntary contribution, aware of their value and contribution [...]
The two contests that will result in the selection of the two winning teams to represent Costa Rica in Cannes are currently underway. With an active participation of the renewed Creative Circle of Costa Rica as responsible for the judging of the [...]
