All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Nike has done it again, now with a particularly powerful idea: find your greatness. Instead of just applauding sports idols, what if we decided to get moving and start our own? The winning case is on the Cannes Lions site just a [...]
Evian ignites our inner child: While Evian won a Golden Lion at the Cannes Lions last year, I connected a couple of dots and decided to write about the inner child in all of us. Check out the commercial that triggered this [...]
Life-saving creativity! Every year and from all over the world, creative ideas stand out for both their genius and their transformative capacity. Here between one opportunity and another, I want to briefly leave you with two life savers. The first comes from [...]
Values that promote prosperity: in a practical simplification, there are two types of countries: those that prosper and those that do not. Apply the concept also to companies, institutions, families and all types of human organizations. Some advance and others stagnate or [...]
A Fuego Lento: this is my 1,650th blog post, a life experience I have enjoyed since April 2005. In writing I have taken my mind to the gym, propelled by the energy of my fingertips on the keyboard, and with each exercise [...]
If you are 28 years old or younger, you are creative, you want to emerge and you are not afraid of competition, you have until Monday to sign up for the Costa Rican contest to enter the global competition that will be [...]
No account payable. No account receivable. For a moment I feel like that. And I ask myself: Is it possible to live without a bill to pay? With everything and the credit cards loaded with debts? With forgiveness to ask for and [...]
Imagine in Spanish is a crucial recommendation. Imagine in English, too. The same word and the same meaning, exalted in an unforgettable way by John Lenon and by Yoko as well. “You may say I’m a dreamer. But I’m not the only [...]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
With the dramatic performance and urgency of a sports narrator, statistics guru Hans Rosling uses a new presentation tool, Gapminder, to dispel myths in the development of humanity. It is a sensational talk of scope and depth relevant to understanding the world [...]
