All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
Since April 2003, we assumed a strategic commitment to the idea of creating and perpetuating Lovemarks, to focus on emotional branding and the sustainability of our clients’ businesses. . We did so after having made sure to feel it in our hearts [...]
A few weeks ago I was touring the Tate Modern, to discover an exhibition that connects with the world like few others: GLOBAL_CITIES. . Be sure to visit it on their website, explore it and discover it. Here is a time-lapse of [...]
In the left column there are often photos that deserve a click, because there are short articles related to these images. Click on them, as I have noticed from the blog statistics, that they go unnoticed by most people. So when you [...]
Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming. I add one more excerpt, in which Gore clearly inspires us to take action and be [...]
Last Friday Al Gore spoke to the world’s advertisers, creatives, clients and production companies at the Grand Audi of the Palais des Festivals in Cannes. The climate crisis is a huge, urgent, important issue, and we can all make a contribution. Al [...]
Leo Burnett Australia ignited everyone’s imagination with an idea that makes us smile, excites us and makes us contagious. The presentation of Leo and its Contagious division has just finished, an extraordinary seminar, superior to any other seen during the week. And [...]
In turn, Saatchi Saatchi’s global network managed to sneak in as the third most awarded network at Cannes 2007. Undoubtedly, another great year for the creative organization headed by Bob Isherwood, as well as for Tony Granger in New York, which in [...]
