All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Costa Rica is obliged to detach itself from its purvidistic idionsicracy and its still-atranquila, to recognize that the world does not wait or call it, and for this reason, either Costa Rica goes to the world or it leaves us. It is [...]
You have to see this Bonna commercial, which in 1992 won the Grand Prix at Cannes and received the loudest ovation heard in the Grand Auditorium in the last 15 years. Creativity by Fabio Fernandez, today President and Creative Director of F/Nazca [...]
Brands that ignore today’s climate crisis will pay dearly. In his words, Al Gore focuses on linking brands, business, advertising and our lives to global warming. I add one more excerpt, in which Gore clearly inspires us to take action and be [...]
Success is not a gold medal, nor is it a Lion at Cannes, a million Euros or a marathon in a personal best time. Success has become distorted and although it can be achieved on a daily basis, it can generate the [...]
Write a poem. A novel. A short story. Write a song. A blog entry. An original idea. An equation. Writing a tweet. A new element. Writing is a curiosity. I have been days with my fingertips away from the keyboard. My head, [...]
Too often I hear of a crisis of leadership. However, I have never heard anyone talk about a crisis of passivity. Too many people are contemplatively waiting for a solution to their problems by that dishonest means found in the minds and [...]
The future will be a consequence of the decisions we make today. It is not a matter of luck, nor do I believe it is a matter of destiny, the “I hit the jackpot”, I hit the lottery or I was born [...]
Born With Handfuls of Talent Throughout the years I have accumulated a good deal of pain after hearing the excessive repetition of the statement: “I am not creative”. A consequence of our surroundings, our education system, upbringing at home, other variables, or [...]
To Uber or Not to Uber? I’ve only been in the country a few days in the past few weeks, so I’ve observed from a distance the complaints by taxi drivers against Uber. However, I feel it be useless because of the [...]
