All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
About 12 years ago I got to know Ingo Maurer, a creative, innovative and groundbreaking German designer of… lamps! And then, so in the very first line I would deserve a slap for ignorance, because Ingo is a brilliant architect of light, [...]
I am not a theologian nor do I presume sufficient biblical knowledge to explain anything. However, in the Bible we find truth after truth, age-old wisdom and teachings that can make all the difference in our lives. In fact, as the compendium [...]
The importance of body language. A few days ago I received a message saying: “Hi Jorge, I came in to see your links. In “about me“, the picture you have according to the “body language” (see TED, Amy Cuddy’s talk) reflects a [...]
Moisés Naím has published a new book:“The End of Power“. He argues that power is not only being diluted and changing course, but that it is in decline. As his cover says, not only from the highest echelons of political power, but [...]
Maybe you have already seen this video. Although if you haven’t, please, please don’t miss it, even though I have a different point of view. Often “doing what I like” is not necessarily what suits me, as it tends to lead us [...]
A few days ago I explained that Bosz Digital is not and does not look like a call center. For those who do not know, it is difficult to understand what is digital production, programming, writing code and publishing in the whole [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
We brought him from McCann-Erickson with a mission, to make him the first digital artfinalist in the country. As a young master of graphic arts, Fernando turned to Mac to learn the new way of making art. He dedicated, on one long [...]
Alvaro Fernández entered our agency with the credentials of Doña Rotunda on his chest, a character created for the National Lottery that made havoc, history and provoked big smiles. With us, he dedicated much of his talent to Cofal, as well as [...]
When I proposed to Marjorie González to move from GM (Gutiérrez Machado), a respectable agency of those years, she accepted for reasons that I still don’t understand, since she decided to join an embryonic company and the one she was joining as [...]
