All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
Suddenly there are a lot of them, but they are nothing. They sound like a bunch of hits to me. What do you think? The truth is that it makes sense to write if you are read, but more important is if [...]
Today an obituary was published for La Argolla, and as is their custom, they surprise us again with their initiatives, reactions and outbursts. Undoubtedly of rebellious, irreverent and courageous origin, this company was born and since its inception has provoked controversy, has [...]
We run for the pleasure of running. We find deep joy in the finish line, and an irresistible challenge in the route, the training, the late nights and early mornings, the food, the hours of sleep, the ice on the injuries… Here [...]
An immortal legend of phenomenal dimension, Ali is the greatest boxer in history: I will never forget those years in which the whole world was connected to the television to watch his fights. Ali made the impossible possible and today I remember [...]
