All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today is a particularly significant and exciting day, because we have set out to promote an idea: to change the name of Guatemala to Guatemaya, and for this reason, today, June 1, 2007, we are in Antigua promoting this idea. As I [...]
Be sure to take a look at the future at Apple. Exciting, triggering, inspiring, fascinating, engaging. No wonder this spectacular emotional connection with Apple, Mac, iPod… Thanks Fabio Obando for the link!
I have no way in life to tell you how much I appreciate your trust, your endorsement, your preference. There is no sufficiently emotional way to express the gratitude and honor you give us with your brands, your projects, your companies. To [...]
On Monday of last week, we announced the loss of an important client, which, due to its very particular characteristics, led us to question whether we had lost… or won, because we often win by losing, and there are many cases in [...]
A few days ago I was told that someone had been told that I, probably tired of pedaling so much in the life of advertising, had retired and that I now dedicate myself to golf. Honestly, I burst out laughing. And I [...]
Mario Morales is passionate about INNOVATION, and that is where he has focused all the power of his creative and generative capacity. He talks about innovation, gives innovation courses and workshops, proposes innovation and his company is called almost innovation: Innovare. If [...]
You learn a lot when you live the behind-the-scenes of national politics. Crucial moments, life decisions, unexpected moves and careers that consolidate, among dozens of circumstances, all in the public eye and much that should not and is not. I have enjoyed [...]
We are looking forward to 2013! I have the impression that we will surpass last year in everything and by far, because we are going with enthusiasm, precision, strength, attitude and character. For years we have based our success on 4 Ts: [...]
To 2012 with gratitude. The year 2012 will always be remembered with wide, high and deep gratitude. It has been a year like no other in virtually every dimension of my life, and therefore, it has been one of exploration, experimentation, innovation, [...]
Can you imagine that Christmas? Among many other factors, it was a couple waiting far from home. There were shepherds with sheep, donkeys, camels and “wise men” on the way, as well as a baby who would come to change the world [...]
With 7 great ideas in 3 main axes, we have made our contribution of ideas to reinvent Costa Rica, with the spring of influence that our movement(Via Costarricense) has thanks to José María Figueres, President of Costa Rica from 94 to 98 [...]
The remotidades of the diary. A few days ago I came across a photograph full of snow-capped mountains. I imagine my pupils must have dilated when I recognized Queenstown and those majestic mountains correctly called the Remarkables, or said in English, the [...]
