2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Mauricio; a spiritual retreat in […]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
…but what a client! I was sent this powerpoint file, whose messages originate from a campaign of a Christian church in Singapore that, if you have a couple of minutes, you shouldn’t miss it. Happy Sunday! Thanks Liz!
Last night we celebrated with Bob Isherwood his Clio in recognition of his professional life achievements, and we especially applauded when Bob thanked the recognition by saying that he hoped to be the first person to receive this award twice in his [...]
Our friends and admired creatives at Del Campo Nazca Saatchi Saatchi took over the summer in Argentina, surpassing Quilmes, traditionally the brand that takes over this season, with this advertising coup for CTI. As in the case of Nike’s “Suda el Jamón” [...]
So said Ted Turner at the start of Zeitgeist 2010, in an interview that began with Tom Brokaw 1 hour and 2 minutes after the first talks started, while igniting all the batteries in favor of optimism. Here is the full recording [...]
If I had learned to take notes like that… I would have about three doctorates!
Google did a great job with the organization of Zeitgeist 2010 in Scottsdale, Arizona, including attentions and surprises that made the delight, as it was said before, even of the most demanding, among which I am not. Of course, I have to [...]
In the evening we will meet for the first time all of us attending Zeitgeist, organized by Google in Scottsdale, Arizona, just minutes from Phoenix. In the meantime, I’m anxious to get started with tomorrow’s talks and presentations that the battery of [...]
A few years ago a story told me a powerful idea, and today I want to share it with you because it is Children’s Day, in short and simple. I was told that the car of my life should have three passengers: [...]
Sure it’s not going to be a video with thousands of hits or go viral like Charlie bit me, but how we enjoy it at Bosz Digital! Geeks at heart in a project that became an incredibly happy reality. 😉
