All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
This is how Bill Clinton describes the world we live in, in his acceptance speech for the 2007 TED Prize, and adds that it is up to us civilians to propose and actually change the conditions we live in today in order [...]
One of the most important authors of recent times is undoubtedly Malcolm Gladwell. I recommend and celebrate him, as he brings powerful ideas to a world in permanent change at speeds never seen before. His ideas have strongly influenced the theory proposed [...]
Paula Guevara and Carlos Jimenez will be in Cannes for the next Festival, which starts on June 17, and will participate in the Young Creatives Film Competition, which awards the winning duo from 20 of the same number of countries. This competition, [...]
The Lovemarks Effect is the second book to be launched by Saatchi Saatchi and its Global CEO, Kevin Roberts, confirming that we are not talking about a fad or a passing idea. Lovemarks is here to stay and to grow, for a [...]
Don’t miss this 17-minute presentation by Al Gore at TED. The truth is inconvenient, heavy and uncomfortable. It is imperative that every human being take concrete action: balance their emissions and become “carbon neutral”.
“I already plan to turn up the volume on all the dreams in me. …you have to grow up and you can’t be a baby anymore. …I want to be like this. Surrendering my life… …for You what is dark, is not [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
