All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Message sent by Antonio Ramirez. ___________________________________________ Jorge, How do you do. We don’t know each other but I’m an advertising and marketing fever. I signed up for your blog because a creative friend of mine, known as Yorsh, passed it on to [...]
glumbert.com – The Great Descent Do you know the worst thing that could happen to a client? And I want to insist, do you know the worst of the worst of the worst of all the worst things that could happen to [...]
We moved to the Dent when I was about 11 years old, and since then, I had new neighbors: an Automercado, Giacomín and the bowling alley. For years they meant a part of my life that I always remembered with great affection [...]
This is really stupid. However, that’s how we started and today, Sony’s PlayStation and Nintendo’s Wii, to name just two brands, are global empires. Could it be then that stupidity does indeed exist? The little game is literally stupid, and proves that [...]
“In this business you have to make a scoop of shit taste like vanilla ice cream… and when you’re done, count on your stomach to voluntarily order a second helping!”, Bob James told me in 1988 when he was CEO of McCann-Erickson [...]
This happened to me in the year two thousand and three. I was reading a report about that year’s edition of FIAP, you know: the winners, finalists, speakers and everything that surrounds it, when suddenly I noticed someone else interested in the [...]
J.K. Rowling Speaks at Harvard Commencement from Harvard Magazine on Vimeo. JK Rowling penned the bestselling Harry Potter page-turners — a spellbinding, seven-installment fantasy of wizards, warlocks and decidedly British texture that brought her from rags to riches. Why you should listen [...]
With only 5 days to go before the Volcano, the ASCAP organization has begun publishing the finalists in each category. For the moment, Radio, Miscellaneous and Graphic Production Techniques have been announced. In Radio, out of a total of 15 finalists, Tribu [...]
. Although the Agency of the Year to be announced next Saturday at the Volcano will be for merit in 2009, it will actually be for getting the juice throughout 2010, January and February 2011. That is, although the work done is [...]
Next Saturday we will have a new Volcano, the eighth to be precise, where 21 companies will be competing with around 500 entries. There will be the agencies that will go for a Volcano or two, as well as those that will [...]
Next week I will have the opportunity to start a new cycle of conferences in universities, to present the story of an evolution. After many years of presenting Lovemarks, in the context of our relationship with Saatchi Saatchi, today we will present [...]
A few days ago we gathered to learn from DDB and its Playbook, a fascinating combination of planning tools to advance in becoming the most influential agency in the region. Here in the photo you will find a good part of the [...]
