All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Many are those who give up the possibility of winning Lions on TV for lack of money. This resignation, of course, is a surrender without a fight, an abandonment without an attempt, since all you need is a great idea. This is [...]
Widely recognized for being an extraordinary motivator of audiences eager to exploit their potential, Robbins defines himself more as the “why guy” and the one who asks you: what is your motivation for your actions? From TED to this blog, for those [...]
Here is a message sent to me by Diego Castillo, Brother’s Director, for all the readers of the blog. Diego Castillo: Hi, I’m not used to get involved in this kind of thematic forums, and even less in thematic forums and even [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
Costa Rica has become a conglomerate that brings together world-class talent. They are programmers who write code for the most important brands and companies on the planet, and they’re a load of work! For example, to insert the video I want to [...]
This week Comunidad elected its new board of directors for the next two years. I wish them much success and the best results in these times that demand so much from us. For this reason, I celebrate the integration of talents that [...]
Advertising Age named him the most influential publicist of the twentieth century. Apple included him among the world personalities who inspired its “Think Different” campaign. The B in DDB stands for his last name. I write a few paragraphs about Bill Bernbach, [...]
Technology is the most powerful accelerator in advertising creativity. Brands around the world are proliferating and next June Cannes will have more cases that prove this to be true. The speed of change is only increasing and today it is reckless. Let’s [...]
The future begins today, as a phrase could rightly be described as trite. However, it reflects a powerful truth that I do not recommend ignoring (it can be very expensive!). That’s right, the future will be nothing more or less than the [...]
In the year in which Apple celebrates 30 years of having launched Macintosh to the world, a new Apple commercial has come to fill our spirits with poetry. This time it is with the text of an excerpt from the movie Dead [...]
