All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Many are those who give up the possibility of winning Lions on TV for lack of money. This resignation, of course, is a surrender without a fight, an abandonment without an attempt, since all you need is a great idea. This is [...]
Widely recognized for being an extraordinary motivator of audiences eager to exploit their potential, Robbins defines himself more as the “why guy” and the one who asks you: what is your motivation for your actions? From TED to this blog, for those [...]
Here is a message sent to me by Diego Castillo, Brother’s Director, for all the readers of the blog. Diego Castillo: Hi, I’m not used to get involved in this kind of thematic forums, and even less in thematic forums and even [...]
On Friday night of the Superschool Weekend at Uveritas, organized by ASCAP, a “round table” was held, masterfully conducted by Layla Poveda of Comunicación Corporativa Ketchum. Here are all the participations in video, Andrés Artavia from Garnier BBDO, Pancho Terán from Tribu, [...]
Direct from the Cannes Lions Festival, we include the complete lists of the entries that have entered the short-list, where JWT stands out with 3 “The soundtrack of a movie you will never see” and jotabeqú with 1 shortlist precisely for its [...]
Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too. [...]
Live from Day One at Cannes Lions 2010 Read this email online <https://list.canneslions.com/t/293633/10788508/3206/0/> Cannes Lions 2010 kicked off this morning, and we are reporting live from the Festival this year, with interviews, video highlights from the programme and insights into the winning [...]
The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check [...]
After several days of drought on the keys, because between one and a thousand things I have been distracted even more than usual, it has made me all the sense of the moment to start with a phrase that is in itself [...]
Where does creative inspiration come from? At TEDIndia, Hollywood and Bollywood director Shekhar Kapur (“Elizabeth,” “Mr. India”) points to his source of creativity: total and utter panic. He shares a powerful way to unleash our inner storyteller. Some of the published comments: [...]
