All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
We are looking forward to 2013! I have the impression that we will surpass last year in everything and by far, because we are going with enthusiasm, precision, strength, attitude and character. For years we have based our success on 4 Ts: [...]
To 2012 with gratitude. The year 2012 will always be remembered with wide, high and deep gratitude. It has been a year like no other in virtually every dimension of my life, and therefore, it has been one of exploration, experimentation, innovation, [...]
Can you imagine that Christmas? Among many other factors, it was a couple waiting far from home. There were shepherds with sheep, donkeys, camels and “wise men” on the way, as well as a baby who would come to change the world [...]
With 7 great ideas in 3 main axes, we have made our contribution of ideas to reinvent Costa Rica, with the spring of influence that our movement(Via Costarricense) has thanks to José María Figueres, President of Costa Rica from 94 to 98 [...]
The remotidades of the diary. A few days ago I came across a photograph full of snow-capped mountains. I imagine my pupils must have dilated when I recognized Queenstown and those majestic mountains correctly called the Remarkables, or said in English, the [...]
We will move from words to deeds. Life commitment. A few days ago I was in the Central American city with the questionable distinction of being the most dangerous city in the world: San Pedro Sula. I understand that in this category [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
As we celebrate another anniversary of Tribu, I would like to share with you one of the classics of our trajectory: Johnny’s Vaquerito. Creativity by Hernán Ortega, production by El Hangar (Direction by Antonio Yglesias and Direction of Photography by Mario Cardona [...]
In ASCAP we have made a commitment: to boost the creative advertising product in our partner agencies, and move from the “I” to the “we” to accelerate the transformation process. For this reason, we have hired Brother and its SuperWeekend School, which [...]
You have to watch this commercial! And enjoy it. It’s so creative, daring and different, that it even looks like a fake (…just kidding). The agency is Santo from Buenos Aires, filmed in South Africa, produced by Stink from London and musicalized [...]
Welcome Sundancers. Also the YouTubers. Of course bloggers. All welcome. Don’t miss it. The more you see, the more you have to create.
