All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
As customers, we do not have a monopoly of reason, although we always have the authority to decide, to choose whether to approve and reject or evolve and promote, to return or leave, to recommend or not, to repeat or discard. I [...]
A reporter once asked a farmer if he could divulge the secret of his corn, which won the best corn contest year after year. The farmer confessed that it was because he shared his seed with neighbors. – “Why do you share [...]
We are pleased to present a new TRIBU commercial for its client BAC, in the campaign, Valores como los Tuyos (Values like yours).
From Viña Escazú comes a musical group dedicated to connect people with God. Next Saturday they present their new CD called Dulcemente Quebrantado, with the participation of David Bustamante and his companions. An extraordinary effort with the support of Hans Wust and [...]
Various will be the publicists who will be on rubber in a week. Many because of the celebrations that take place at Volcán and the following day, as well as others because of the pain of not having given their best, not [...]
We are one week away from the next VOLCÁN, in an edition of the most relevant Costa Rican advertising contest, which by decision of ASCAP, the Costa Rican association of advertising agencies, concentrates exclusively on this small Central American country. This year, [...]