2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
When Armando Vargas found out that I had returned from the country, after 5 years at McCann-Erickson Mexico, he immediately sought me out and hired me as a consultant for twenty-five thousand colones per month, which, as little as it may sound, [...]
Consumer was born from a sum of stars aligned in the same direction. One of them was Rafael Calderón Mugica, whom I met at the UCR and with whom I became a friend and brother in life. When I returned from Mexico [...]
In the early days of our agency, located in the room of my parents’ house that my brother Carlos vacated, the then Consumer had its first network: a Mac 512 and a Mac SE, my brother’s computer and mine. From one desk [...]
Jorge Galeano’s memory will live forever in our memories, because his role was crucial in the beginning of our company. Que de Dios Goce, Jorge opened the first accounting books, made the first financial statements and came to put order in that [...]
Siempre es un placer compartir con Kevin, CEO Mundial de Saatchi Saatchi, aún a través de un mensaje como éste colocado hoy en su blog. Así introdujo su mensaje en KRConnect: Earlier this week I was filming a commercial for the HSM [...]
At the Saatchi Saatchi New Directors Show at Cannes last year, this was one of the chosen few to present a commercial. And while the other shorts dealt with all kinds of subjects and drew on all kinds of resources, this one [...]
I first met Jason Muñoz through his email with the subject line “The power of ideas…”. He asked me if he could add me to his list, and with some intrigue for his initiative, I responded positively to learn more about his [...]
For those of us who are not mountain climbers, there is an extraordinary journey that brings the thrill of adventure to the very heart, when you hike to Everest base camp. On this famous trek through the mountains of Nepal, it is [...]
It strikes me powerfully that a somewhat old-fashioned, a bit boring and certainly personal space, continues with such a high level of page views in a month. Some would say that it does not have the same notoriety of other times, and [...]
This video has over 7.6 million views on YouTube, produced, acted, created and posted by “Fred”, a guy who entertains, amuses and is followed by millions of people around the world. Of all the recent phenomena, Fred is one of my favorites, [...]
