All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
The beginnings of Consumer were marked by people who, like Eduardo, came and made a big difference. We learned a lot from them, and so we’d love to learn your perspective on Tribu now, having known it in its beginnings, having known [...]
Alita came to Consumer one day for an emergency. We had thrown out several campaigns, we were about two weeks behind in the presentation of the campaign to Banex, and we were out of time. The trash can was full of ideas [...]
My compadre and mega bati ultra super super super super talented Pana, made for Consumer the first designs. In fact, as a freelance, they were for Cofala’s line of antitussives. Ex-partner of McCann, when Consumer started we rented together a loft near [...]
When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global [...]
The 10 hottest years in recorded history have occurred in the last 15 years. CO2 levels are estimated to be the highest in at least 650,000 years. From El País, the following summary of the declaration in Paris regarding the climate crisis [...]
Without a doubt, a creative world is better. Especially when it comes to stories, images, ideas that make all the difference, make their mark and transcend. So does Procter Gamble. So does Google. So does American Express. So does Coordown in Italy. [...]
The hugs between friends is one of the best things Cannes has to offer. After more than three decades in advertising, it’s not hard to run into people you’ve seen in twenty-five, fifteen or five years. Last Tuesday we were at the [...]
After taking a photo with friends in the morning, yesterday afternoon I met Manolo Gavilán (VP and GM of Ogilvy Costa Rica) at the exit of the Palais. We were both frustrated, as everything seemed to indicate that we Ticos were going [...]
Last year Tribu DDB returned from Cannes with 11 finalists and a Lion. This year we return with our suitcases empty of awards, but full of new and greater experiences. Therefore, it is time to focus on June 2013 and start working [...]
For the third time in the history of the Olympic Games, London will host the most important sporting event on the planet. With Nadia Comaneci on stage at the Debussy in Cannes today, on a panel about the games and Visa as [...]
Ogilvy, McCann and Publimark have achieved finalists in PR and Outdoor. The possibilities of more Lions for Costa Rica are growing. Between tonight and tomorrow we will know, although Press has been our difficult moment and the great challenge of the moment. [...]
