2025 has been a year of contrasts—intense, emotional, transformative. It began with a heartfelt farewell and ends with my soul wide open after the magical, peaceful family moments we usually share in Escondida. . In between, there was laughter under a sky full of fireflies outside Kuala Lumpur with my grandson Maurice; a spiritual retreat […]
My compadre and mega bati ultra super super super super talented Pana, made for Consumer the first designs. In fact, as a freelance, they were for Cofala’s line of antitussives. Ex-partner of McCann, when Consumer started we rented together a loft near [...]
When Kevin came to Tribu last July, if I am not mistaken, it broke a paradigm of many years, because it is assumed that our countries are not big enough, that our agencies are only affiliates, and that the agendas of global [...]
The 10 hottest years in recorded history have occurred in the last 15 years. CO2 levels are estimated to be the highest in at least 650,000 years. From El País, the following summary of the declaration in Paris regarding the climate crisis [...]
This is one of those ideas that managed to get on the air, boost the brand and achieve leadership in several markets in the region, thanks to the determination and guts of one person: Enrique Boccaletti, who as head of SmithKline Beecham [...]
DECLARATION AND MANIFESTO FOR A BLOG IN TUNE. In January, we received 11,815 hits. When my talented and dear friend, Massimo Martinotti of Mia Films, suggested me the idea of publishing a blog on the web, he convinced me in an instant [...]
We are so convinced that we live in the Switzerland of the Americas that many do not want change or NAFTA. We live such a pure life, that there is no shortage of those who have no interest in competition, legitimate self-improvement, [...]
In the United States, as in any country, brand counts more than politicians and analysts are willing to acknowledge. And in this case, in 2008 it will be Hillary Clinton who will win the elections, in my personal opinion, because she is [...]
A few years ago, a book fell into my hands and I did not pay much attention to it, initially. However, it is enough to take its teachings from nature to understand: the light of a sunny day is diluted by the [...]
Sometimes we keep them, sometimes it’s too late… Let it not happen to us. Let’s be careful that with our attitude we don’t want to stop others from showing and sharing them. Video received by mail, I don’t know the origin, but [...]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
