All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
+ Tribal Fusion It’s fantastic to be in Costa Rica. My thanks to Jorge and Tribu for inviting me to your beautiful country. Costa Rica is the supernova of Central America. Beauty and brains!!! You are young. You are part of the [...]
I do not know why it is so difficult for us to accredit intuition as we should, and why we require so much data and information to justify it. Often on a daily basis, we make decisions without thinking and act based [...]
Check out this “video reply” from thehill88 to lazydog, which in a few days has more than 2 million 300 thousand views on YouTube: This girl, Australian, apart from having a fabulous capacity of expression and monologue, is the perfect demonstration of [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
We are attracted to the motivations provoked by this commercial, designed for an aggressive retail client who understands that emotional connections must be powerful between their brand and their consumers. Payless is present in 9 countries in Latin America, and although it [...]
I have little to say for a Volcano like the one we have just experienced, however, I think it is very necessary to review some things, and for this reason, I would like to share some of my observations. 1. The constitution [...]
