2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
When a company’s advertising seeks to make the world a better place and tries to do so, it gives us hope for the future. BAC’s new campaign in the region exalts the values of people like you and me, the values that [...]
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By Maximiliano Denaro. From the editorial staff of Clarín.com. mdenaro@claringlobal.com.ar A group of German scientists studied that neuromarketing works and that our brain responds better to known brands than to unknown ones. Scientists from Ludwing-Maximilians University demonstrated, thanks to functional magnetic resonance [...]
If your agency makes fast, low-cost ads, especially as requested, I’m sorry to say that it is just another commodity . An undifferentiated, low value-added product is in the uncomfortable position of being easily substituted. In our case, by any free-lance or [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
“Mae, Fidel! No! Mae, not so soon!”, we would have told him if we could have asked him for a few more days, one more composition, one more concert. In an unexpected move, Fidel surprised us again with his talent, although this [...]
We have all enjoyed or suffered the Oscars awards in Hollywood. A few on the site, and all the rest of us, happily do it on TV. It’s sensational! I enjoy watching the films first, and then the talent, creativity, production, innovation [...]
