All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
There is hardly a worse monopoly than that of truth. Those who assume it or those who make it their own become walls of obstruction, blockage and stagnation. They usually do not visualize the cause, do not notice the flaw and ignore [...]
For those who believe in the invisible, the impossible is possible. And for an advertiser like me, a message like the one below can be forgiven the logo. I imagine it is possible to reinvent Costa Rica and raise it to the [...]
“From Why to How to What.” I was going through the resources in Prezi, when I came across a presentation with Simon Sinek and his 2009 Ted Talk. In today’s day and age it’s like from prehistoric times, and yet with ideas [...]
I agree with the person who said he preferred the future. After all, that’s where we’re going to spend the rest of our lives, right? Hmmm. Not so fast as the only instant we live in is the here and now. Definitely [...]
I have a signal from my body that you could help me interpret: it’s getting worse every year! That is, either the viruses are getting more and more powerful (like influenza), or I am not getting any younger. There could be a [...]
Steve Jobs defined design first in relation to operation and not appearance, so it is not difficult to understand his successes for so many years. Form and substance must tell their genesis from the very same creative moment. Einstein said it and [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Casado in Brazil is called feijoada, and that was our first meal when we arrived in Copacabana for the Wave Festival. With an air of the Carlton in Cannes, the Copacabana Palace in Rio de Janeiro is the perfect setting for the [...]
At Tribu DDB Costa Rica we have decided not to receive new accounts, at least for the remainder of the first half of the year. However, we are already considering extending this measure to the third quarter of the year. The reason? [...]
The contest to choose the two creative duos that will go to Cannes has had a setback. In the first round to choose the finalists, the jury decided to declare it void and repeat the opportunity for all contestants. Here is the [...]
Can you imagine a life without limits? How wonderful! We could drive 100 miles an hour, smoke in the office and max out our credit card every month. We could go on vacation whenever we felt like it and I would eat [...]
Two years ago I discovered the meaning of the word Zeitgeist: the spirit of the times. I also got to know Google better and all that it means to discover the interest of the vast majority of the planet’s inhabitants through our [...]
