All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
INFIRMA has acquired a VUTEK, and although it looks like just another large format digital printer, it has a particular condition: it is one of the best in the world today. In fact, it is used to exhibit photography and art in [...]
On Thursday afternoon at Cannes 2006, Maurice Saatchi rescued a concept that would make life easier for all of us if we applied it. His presentation was boring in the extreme, although I enjoyed it from the front row especially attracted by [...]
Ay ay ay, let’s laugh at me… Santo gives us another example of the power of insight when it is taken to an innovative way to discover it with a new lens. Life is how you take it, no matter how you [...]
Today I’m including as an attachment that you can download to your computer, a complete chapter of the book The Lovemarks Effect, which includes the Saatchi Saatchi Forum, for you and for a limited time. It will be on the blog for [...]
