All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Today I walked into a meeting at Comunicación Corporativa / Ketchum and found 5 Volcanes at the reception desk. That’s right, not one, not two, not three but five awards collected at last Saturday’s Volcano Festival. This is the case that even [...]
At about 15 minutes before midnight, we celebrated in Tribu the 4th consecutive Volcano for Agency of the Year. After a demanding and not at all complacent awarding, this year’s jury distributed prizes among several companies, although once again we scored enough [...]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Success is not a gold medal, nor is it a Lion at Cannes, a million Euros or a marathon in a personal best time. Success has become distorted and although it can be achieved on a daily basis, it can generate the [...]
Write a poem. A novel. A short story. Write a song. A blog entry. An original idea. An equation. Writing a tweet. A new element. Writing is a curiosity. I have been days with my fingertips away from the keyboard. My head, [...]
Too often I hear of a crisis of leadership. However, I have never heard anyone talk about a crisis of passivity. Too many people are contemplatively waiting for a solution to their problems by that dishonest means found in the minds and [...]
The future will be a consequence of the decisions we make today. It is not a matter of luck, nor do I believe it is a matter of destiny, the “I hit the jackpot”, I hit the lottery or I was born [...]
Born With Handfuls of Talent Throughout the years I have accumulated a good deal of pain after hearing the excessive repetition of the statement: “I am not creative”. A consequence of our surroundings, our education system, upbringing at home, other variables, or [...]
To Uber or Not to Uber? I’ve only been in the country a few days in the past few weeks, so I’ve observed from a distance the complaints by taxi drivers against Uber. However, I feel it be useless because of the [...]
