2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
We all want success and fame. We want to be admired, respected and even applauded. Right? On a Volcano, in Cannes, Hollywood or in a public square, on stage or at home. Yet, when someone asks: Who has achieved real success, few [...]
Since Volcano hasn’t happened yet, I don’t have much new to tell you. What I can think is that it will be the prelude to a pitched battle next year for several reasons. If we consider this week’s competition, we could expect [...]
“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, [...]
The COMUNIDAD de Empresas de Comunicación Comercial de Costa Rica presents the Pellizco y su Volcán. It is the local championship of advertising and commercial creativity, as the first Central American stage in the direction of the world. For sure we will [...]
Every fool with his or her own theme. I neither judge nor criticize, but applaud the important thing that is important to each one. It is not a question of more or less, nor if it is or not. What is important [...]
It’s 5:22 in the morning. I came to the kitchen hungry, thinking about putting some energy into my body before my workout. At 6:00 AM I go for 30 minutes of jogging and then 60 more in the gym with weights. The [...]
And the clicks continue. Noah’s project is as creative as it is strange, as beautiful as it is weird, as artistic as it is self-centered, yet it is generous, meticulous and painstaking. Don’t miss his website with more than two thousand and [...]
In the voice of Bono and his U2, this is a song of deep meaning. There are those who start, those who return and those who keep searching. No matter where we are or what the starting point is today, perhaps the [...]
The volcanoes of Guatemala are imposing, spectacular and unmistakable, as has been BBDO in this country, led by Ernesto Villa and Victor Garcia. Their agency has been four years in a row the agency of the year in Antigüa, their creative product [...]
It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at [...]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
