. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
There’s no denying it. The first piece by Tribe for Purdy Motor had a special meaning today. And well, it had to be for the entire Toyota Land Cruiser line. Want one? Here’s more Land Cruiser to tease you.
Protecto is Tribu DDB’s most consistent brand in recent years at Cannes. We took it two years ago with “Seis Mil Colores”, last year we achieved 3 finalists with “Paletas” and now it returns to Cannes 2012 with “Lavable”. If I were [...]
We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, [...]
Casado in Brazil is called feijoada, and that was our first meal when we arrived in Copacabana for the Wave Festival. With an air of the Carlton in Cannes, the Copacabana Palace in Rio de Janeiro is the perfect setting for the [...]
At Tribu DDB Costa Rica we have decided not to receive new accounts, at least for the remainder of the first half of the year. However, we are already considering extending this measure to the third quarter of the year. The reason? [...]
The contest to choose the two creative duos that will go to Cannes has had a setback. In the first round to choose the finalists, the jury decided to declare it void and repeat the opportunity for all contestants. Here is the [...]
In the United States, as in any country, brand counts more than politicians and analysts are willing to acknowledge. And in this case, in 2008 it will be Hillary Clinton who will win the elections, in my personal opinion, because she is [...]
A few years ago, a book fell into my hands and I did not pay much attention to it, initially. However, it is enough to take its teachings from nature to understand: the light of a sunny day is diluted by the [...]
Sometimes we keep them, sometimes it’s too late… Let it not happen to us. Let’s be careful that with our attitude we don’t want to stop others from showing and sharing them. Video received by mail, I don’t know the origin, but [...]
Today is a Sunday like any other Sunday. We still wake up in the morning, get up to the bathroom, brush our teeth and start the day, however, at a different pace than a weekday, more leisurely, more relaxed and somewhat serene. [...]
Sisomo stands for sight, sound motion. And it has been created by Kevin Roberts, the Global CEO of Saatchi Saatchi, and his team around the world. The idea is simple, and states that in the age of screens, we are obliged to [...]
Since April 2003, we assumed a strategic commitment to the idea of creating and perpetuating Lovemarks, to focus on emotional branding and the sustainability of our clients’ businesses. . We did so after having made sure to feel it in our hearts [...]
