. Some nights enter our lives quietly and then stay with us forever—unexpected, unforgettable, and impossible not to smile about when we remember them. In my previous post, I wrote about the launch of The Art of Detachment in Madrid a couple of weeks ago—a magical evening surrounded by extraordinary people, where I had the […]
I’m 63 years old and alive and kicking. I’m in awe and thrilled to bits, currently trying to carry on with my life in the midst of the new normal. Due to the covid-19 pandemic, I’ve been staying at home most of [...]
At that time, San José was home to a living, breathing example of a dream come true. Two inspired youngsters, Jorge Jiménez and Giselle Zamora, ventured off to Italy 43 years ago where they blazed a trail, had a son named Esteban, [...]
A few years ago, when I first wrote this piece in the Costa Rican newspaper La Nación, Apple had just broken ground in an innovative way that had nothing to do with technology, a new device or a new machine. Rather, they’d [...]
It was March 2008 when I programmed the rental car’s GPS to find the closest gas station. I was in Paris and had to fill the tank in order to avoid the steep cost of gas at the rental agency. Since I [...]
When I typed this question into Google, a whopping 241 million results came up. “Holy shit!” I thought to myself. Then, I tweaked my query slightly, swapping the word “world” for “life” and two million more search results were generated. Safe to [...]
My blogging debut was back in 2005 when I first wrote a few lines here, on the Slow Burn blog, named A Fuego Lento in Spanish. Since then, it has certainly lived up to its name; I’ve gone through periods of writing [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
In a month post-leones and with a deliberate pause in various topics, the blog reached almost 142,000 page views and a lot of tranquility in an experimental space that I continue to enjoy. I don’t know the levels of reach and frequency, [...]
The Times of India presented a spectacular case in Cannes, awarded and applauded with a standing ovation, because it represents not only a powerful idea, but also reflects the spirit that is to be recognized with Lions and other statuettes at festivals [...]
There is a lot of work to do and a lot to do, so let’s stop being so sweet, because any agency, any country, any peasant can take our breath away in an instant. To win you have to focus, and [...]
