All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
With this image I woke up this morning, as I was getting ready for a quick trip to Guatemala. I couldn’t let the moment pass without a click and a few moments to feel the breeze, the sun at dawn and all [...]
Since we started the movement we had a model. Now, if for a moment we thought that it was our plan, today it is clear that it is not, because it is His plan. The Openhouse is an adoption, adaptation and creation [...]
Coca-Cola has a lot to say, and therefore, we should all listen. Say no more. It’s here for everyone.
David Droga will soon be in Costa Rica for FID, where we anticipate he will tell his story. One that has everything to do with Cannes. Here is a video in the direction of the most important creative festival in the world.
Last night an important group of the country’s businessmen arrived at Tribu for a meeting with José María Figueres, which resulted in a dynamic typical of what today has come to be called a ” conversatorio”. In this private, though not secret, [...]
I think we came to have the longest name among advertising agencies in the world: Consumer Exceptional Nazca Saatchi Saatchi. Those were important years in the construction of the DDB Tribe of today, because everything has its history and what has been [...]
When in our villages they spoke of someone straight, with good luck or facilities for success, they said that it was someone who “fell standing upright”. When a successful woman married someone with money, they said that “there is nothing like “caer [...]
INFIRMA has acquired a VUTEK, and although it looks like just another large format digital printer, it has a particular condition: it is one of the best in the world today. In fact, it is used to exhibit photography and art in [...]
On Thursday afternoon at Cannes 2006, Maurice Saatchi rescued a concept that would make life easier for all of us if we applied it. His presentation was boring in the extreme, although I enjoyed it from the front row especially attracted by [...]
Ay ay ay, let’s laugh at me… Santo gives us another example of the power of insight when it is taken to an innovative way to discover it with a new lens. Life is how you take it, no matter how you [...]
Today I’m including as an attachment that you can download to your computer, a complete chapter of the book The Lovemarks Effect, which includes the Saatchi Saatchi Forum, for you and for a limited time. It will be on the blog for [...]
