All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
El Ojo de Iberoamérica is the most important non Anglo-Saxon festival in the world, with more than 5,500 creative pieces competing in 2011 and with a relevance recognized worldwide. Today Tribu DDB has 14 finalists, just a few hours before the final [...]
In LatinSpots the headline of last November 3 reads: “Tribu DDB consecrated in Pregonero de Bronce”. Last October 13, the headline in Adlatina reads “El Taier Tribu DDB and Brahva won the Great Effie in Guatemala”. On June 23, La Nación headlined [...]
This is the news from Buenos Aires, confirming the great moment Tribu DDB is experiencing. (02/11/11). The Graphic Production category, with José María Roca de Viñals – Creative VP of DDB Spain – as President of the Jury, presented an SL made [...]
In Costa Rica we opened the association of advertising agencies to all commercial communication companies, we changed the original guild model and we have launched a new name. The transformation of ASCAP, more than 50 years old, has responded with success to [...]
We take Halloween and turn it into a tradition. The costume party starts in the morning and goes into the evening. We enjoy the day and thus confirm Zanders rule #6: we don’t take ourselves too seriously. Tribu DDB and Bosz Digital [...]
“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the [...]
And he is seated at the right hand of the Father, playing ball. This is the origin of the great advertising campaign that gave rise to the power point (Good Publicity ppt) that has reached more than one of you in a [...]
That’s right. Today we are halfway through the month and blog visits are already exceeding 2,000 page views per day. At this rate, this experiment could be achieving 40, 50 or even 60,000 hits for the month, which seems to me aggressively [...]
A little over a week ago we had the visit in Tribu of the entire generation that is about to graduate as Masters in Business Administration from INCAE, objectively, the best business school in Latin America, a condition endorsed by several leading [...]
Marcela Pacheco is in Buenos Aires, igniting her advertising creativity with Brother, which indicates to me that the experience of that school of creatives in Costa Rica was positive and challenging. Truth be told: some were uncomfortable because of a delicate epidermis, [...]
In the middle of his presentation to Bob Isherwood last Thursday, this gentleman in the picture with me a few minutes before, Kevin Roberts, as he says, fat, bald and yes, rich, took the liberty of reminding a group of Ogilvyans in [...]
This is Fabiana Renault, director of the escuelita, who will be in Costa Rica on June 25 to initiate a new learning experience for the creatives of our region and to lead, with two pairs of instructors who will accompany her from [...]
