2025 has been an intense journey full of contrasts. It began with a heartfelt goodbye and ends with my soul more open after the magical and serene family encounters that we usually experience in Escondida. Meanwhile, laughter under a blanket of fireflies outside Kuala Lumpur with my grandson Mauricio, spiritual retreat in Kuchaman, spectacular […]
The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of [...]
No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content. Why not a [...]
I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, [...]
While the Effie is being judged at Comunidad, La Nación is doing the same for the Pregonero and Latin Spots is running the process with the Ojo de Iberoamérica. All at the same time. The Pregonero award is the first one for [...]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
The Young Lions shot up blog visits to a record high for any month in the past. Today, May 1st, Happy Labor Day to all.
Below you will find the winning pieces of the 8 finalists in the Young Lions sponsored by La Nación and organized by ASCAP, official representative of the Cannes Lions International Festival. Daniel Arroyo Guevara / Jorge Delgado Jiménez Humberto Ling Romaguera / [...]
In Costa Rica there are only 8 couples left competing to be the representatives of Costa Rica in the Young Lions sponsored by La Nación, Print category, in the next Festival. Their names are, in no particular order: Daniel Arroyo Guevara and [...]
From Knowledge @ Wharton. Kevin Roberts has been CEO Worldwide of Saatchi Saatchi since 1997, and in the space of 11 years has cemented the ad agency’s reputation as one of the most successful and creative companies in the industry. Among Saatchi [...]
Attached is a document that I just received from Cannes, with valuable information for the Young Lions competing to represent Costa Rica next June. Click on the attachment and go straight to your computer.
There are irresistible experiences that not only make you want to repeat them, but also make thousands of people line up to experience them. From stores to restaurants, from churches to amusement parks. No matter the business, a well-designed experience becomes an [...]
