All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Next Thursday we will experience the 30th edition of the Pregonero de Bronce, organized by La Nación. It will be a night of celebration for creativity, as well as for an unprecedented situation in three decades of history. For the first time, [...]
A couple of years ago I took this picture. I used a Nikon 70-200 lens from a mountain that was windy and cold and had me suffering. I guess it corresponds to the late afternoon in the Himalayas from the black mountain, [...]
La Comunidad and La Nación will once again organize the competition in Costa Rica to bring young people to compete in Cannes. At the heart of our organizations, stimulating young creatives in our country is pure emotion, adrenaline and future. We do [...]
Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others. Another example of “branded content” comes from BMW. What [...]
A new category will be launched: Mobile. It will be removed from the Cyber section and a new competition area will be created at the Festival. It will be opened in recognition of the growing number of entries competing in mobile, as [...]
At the close of his presentation, Phil Thomas said that the world’s creative winners are coming from the south and east. He asked for mercy when we finish taking over the world! After extolling the participation of clients and media, especially digital, [...]
In these days in which we celebrate one more year of Tribu, we have decided to bring back “on the air” campaigns and ideas that were milestones in our race for life. To all those who have contributed with their work, devotion [...]
As we celebrate another anniversary of Tribu, I would like to share with you one of the classics of our trajectory: Johnny’s Vaquerito. Creativity by Hernán Ortega, production by El Hangar (Direction by Antonio Yglesias and Direction of Photography by Mario Cardona [...]
In ASCAP we have made a commitment: to boost the creative advertising product in our partner agencies, and move from the “I” to the “we” to accelerate the transformation process. For this reason, we have hired Brother and its SuperWeekend School, which [...]
You have to watch this commercial! And enjoy it. It’s so creative, daring and different, that it even looks like a fake (…just kidding). The agency is Santo from Buenos Aires, filmed in South Africa, produced by Stink from London and musicalized [...]
Welcome Sundancers. Also the YouTubers. Of course bloggers. All welcome. Don’t miss it. The more you see, the more you have to create.
