All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
It has been an event for the country, a publicity moment and a social phenomenon. The launch in the media for Movistar and Claro has generated countless comments and opinions. For, against or the opposite, Ticos are suddenly at the gates of [...]
With presentations two Sundays a month, tomorrow at the Openhouse: “Bulevar de los Sueños Rotos”, at 10:55 AM in Escazú, at the Meridiano Auditorium in the HSBC Building, next to Plaza Roble / Multiplaza. It’s simple. Some of our dreams come to [...]
Today I woke up with the Ode to the Brave, by Juan Carlos Ortiz, a friend worth three. Here I leave it for you to enjoy. Ode to the Brave The sages of India said that in life there are always three [...]
One of the brands that we have served in Tribu DDB for more years is Credomatic. For more than 15 years we have shared life, just as Movistar is now proposing. We have done a thousand projects, initiatives and achievements. From the [...]
Welcome Movistar! Last week the billboards came out and today television. Movistar has come to applaud the country they come to with a sincere and affectionate message to all Ticos and Ticas. It is very true: while many other countries elected an [...]
A couple of days ago I discovered Klout, thanks to the reference made by Rogelio Umaña, Interactive Creative Director at Tribu DDB, known worldwide as @gorileo. No more and no less than a digital influence meter, that’s Klout. The variables it crosses [...]
A while ago I saw a comment from Rosita Cajas on Facebook that says: “…looking for inspiration to make my 2012 resolutions…. So much to decide with only one week to go!”. I bookmarked a Like and came straight to the blog [...]
From “bien por dicha” to “con mucho gusto”, there are a thousand expressions that are said automatically. Among them there is one that is very common and that is “thank God”. In fact, it is not unusual that when it is said [...]
After my right meniscus surgery three weeks ago, I think I’m going to be all Stiffy when I get back on the streets running. The truth is that everyone runs as they can. That’s not what’s important. The important thing is to [...]
I discovered today that the phrase comes from Louis Brandeis, who summed it up as follows: “Sunlight is said to be the best of disinfectants”. It’s good! I understand he was referring to the contribution of transparency and accountability, as well as [...]
We’ve been connected to paper airplanes ever since Bosz Digital proposed making and flying them. And as close to the heart as they are, this video story sounded sensational to me. Here it leaves you with the craftsmanship, the Heidelbergs, the quality [...]
Last night we celebrated Christmas and the end of a great year. We went to Home in Santa Ana and took over the place. All the people from Grupo Tribu in Costa Rica joined us and we had more than 400 people, [...]
