All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
Almost by accident I came across this company on the net a few days ago: Saddleback Leather Co. Without having the slightest idea of its existence, it caught my attention because of its leather products, full of personality, strength and tradition. Then [...]
On the same day that the Community announced the Effie, La Nación confirmed the next Pregonero with its newsletter inviting pre-registration. This is the image that accompanied the message. In Tribu we suffer with the Pregoneros, as they have usually been difficult [...]
Today I received an email from Lilliana Gonzalez, Executive Director and driving force of the Community (formerly ASCAP), which made me very happy: the second edition of the Effie is coming. She also brought this image that I loved: As if organizing [...]
Have you heard that expression that says: “como quitarle un confite a un niño”? Or the one that adds a bit of humor and says: “Como arrearle a un borracho jumo! Seriously, there are topics that no matter how complex or difficult [...]
Today I have a few questions for you, if it’s not too much to ask, after you watch at least a fragment of this video recorded freehand with a Flip. Five times a day in Muslim countries you can hear a call [...]
“Mae, Fidel! No! Mae, not so soon!”, we would have told him if we could have asked him for a few more days, one more composition, one more concert. In an unexpected move, Fidel surprised us again with his talent, although this [...]
No account payable. No account receivable. For a moment I feel like that. And I ask myself: Is it possible to live without a bill to pay? With everything and the credit cards loaded with debts? With forgiveness to ask for and [...]
Imagine in Spanish is a crucial recommendation. Imagine in English, too. The same word and the same meaning, exalted in an unforgettable way by John Lenon and by Yoko as well. “You may say I’m a dreamer. But I’m not the only [...]
While in Costa Rica it is noon, over there it is eight o’clock at night and that is the only thing that differentiates us because with 3 examples you will see that Cannes is not far away and it is possible. The [...]
Article published in Mercados Tendencias magazine. A Lovemark is a brand that has moved from a place in the market, to the heart of a culture. Good morning, iPod. It is a brand that has understood that the consumer not only wants [...]