All the texts I’ve recently published in The Slow Burn have been born from a desire to share and inspire. I emphasize this because I recognize that it wasn’t always like this. In the past, when I called myself a publicist and entrepreneur, my writing was often driven by a need to build my personal […]
I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its [...]
Some time ago I discovered www.chess.com and from then on A Fuego Lento has been in constant check. The direct competition of my blog has been chess. Only turbo mega super bati reloaded by chess.com, the best thing ever invented after chess [...]
The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by [...]
Last night I finally put play on the AppleTV and started watching a movie I downloaded a few weeks ago – Art Copy, by Doug Pray. I thought I’d abandon it at minute 5 or 10, only to find that I couldn’t [...]
Today I received an email from Bernal Esquivel, Director of Strategic Planning at Tribu DDB and great friend, with a picture and a mega ultra super super hyper hyper bati meaningful message: George, we did it! I burst out laughing with the [...]
Today we finally received the signal we were waiting for: it’s official. Movistar, our new big client has chosen us to be their creative partner in Costa Rica for an unprecedented launch in the country. Although until just a few weeks ago… [...]
At about 7 p.m. I was about to pay the cab driver for his kind service of 23 reais, when he said a heartfelt “parabens Costa Rica”. I didn’t try to contain my joy for a moment and prodded the conversation to [...]
While in England people are asking for the withdrawal of the advertising that shows their national team disqualified in Brazil, in our country the World Cup fever turns the protagonists into perfect brand ambassadors. In cases as wonderfully outstanding as that of [...]
The Big Winner Let’s assume that you are part of the general public, a non-advertiser, announcer or work with some communications or digital media. In a leveled playing field of people occupied living their happy lives, is there anyone out there that [...]
We can’t not change the world. And advertisers believe we can make it better one message, one idea, one smile, one story, one campaign at a time. This is why the fine sense of humor with which a message of unity has [...]
Costa Rica will be playing in the fierce courts of the Grand Palais des Festivals in Cannes in what is considered the world of creativity. The best of the world will compete in the International Festival of Creativity and Costa Rican agencies [...]
The World Cup is an opportunity of such dimension that the word itself falls short to describe its implications and scope in soccer. Brands understand this and polish themselves with creativity, productions and budgets unimaginable in our countries. Let’s start with“The Game [...]
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