I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
For those things in life, I have visited “the city of sin” more than I would have proposed. I ran a marathon there a few years ago, I’ve spent a couple of yearends there, and on last week’s unexpected visit, we went [...]
In Forum2 there is a sensational tribe of geeks, full of life, energy, youth, talent and commitment. It is a collection of professionals so advanced and on the cutting edge of technology, that it is as exciting to watch them as when [...]
I have no idea who Marciano Durán is, except that he is a runner, he writes and shares with his video a reality that all of us crazy runners live. Until Uruguay, thanks for your message that I now copy and paste [...]
At Jazz Café Escazú at 6:00 PM on Friday, February 11, we have a date with the second Ignite Costa Rica, as part of Global Ignite Week. Quick presentations of 5 minutes, supported by 1 slide changing automatically every 15 seconds. Do [...]
It has been a wonderful experience to revisit the Sistine Chapel, now at a distance from the keyboard, also in an exquisite 360º virtual composition of impeccable quality. The distant visit has been reinvented and the first button is the proof. In [...]
Today I got an email from Alberto Quiros, partner and DGC of jotabequ that says: “Hire an agency that wins awards in Costa Rica and the world”. Obviously I was interested, I clicked and stayed a long time with the new website [...]
It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at [...]
The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama. The vision of a Creative Central America, the strengthening of Fecap, the opportunities [...]
This screen breaker by Saatchi Saatchi New Zealand, shows the perfect application of technological resources to add to a brand’s OneWordEquity: unbreakable. The app uses the Mac’s built-in camera, and delivers a fun experience, as well as a lively talking point. If [...]
When Peru won its first lion at Cannes, it did so with this story and this commercial. At its presentation at the Grand Palais, the statuette was accompanied by a standing ovation that validated its delivery and its human reach in every [...]
Let’s be clear: JWT Costa Rica’s feat this year at Cannes is close to unrepeatable. Likewise, the role we played in the Caribbean last February, with 7 agencies winning statuettes, although more possible than four lions with one piece, is equally difficult. [...]
With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn. The viral consisted of 26 independent but related websites (at least [...]
