I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
Go ahead and take a look, it’s well worth the extra click. My words? They’re not needed. This is the description on Youtube: This was originally a Versus advert aired in 2009 however after many requests to remove the bull riding and [...]
When I was able to admire it with my own eyes a year ago, I never imagined the connection I would make with that mountain for the rest of my life. I was on Kalapatar, a peak at 5,550 meters elevation, at [...]
Among those of us who run marathons, as among those who share any affinity, anecdotes jump out one after another. So it was last night between DSQ runners and our wives. Everyone tells their story, their moment, their excuse or reason, between [...]
In Santa Ana today it was raining like a good storm day, what a relief! My Asics will remain without running today and the 40 minutes of scheduled training, will remain in the limbo of the pending. The anxiety grows and although [...]
The organizers of the Cannes Lions have had several years of discussion, even with all its representatives, and they have finally decided: the Lion for Creative Effectiveness will be launched in 2011. Although for years Cannes has been awarding ideas with results, [...]
I have little to add to a topic that I sum up in two words: simple and elegant. So is the Mini or my Q5, so is the Mont Blanc or even more the iPad. In a few clicks I buy my [...]
This sensational idea by Uniqlo has become a winner of awards and recognitions, as it is a 24/7 presentation, placed in blogs around the world, as it is now in A Fuego Lento and for some time. The case is described [...]
We are one among more than 6 billion and at most we will live 100 years. Among so many people and in such a short time, is there anyone out there who is truly willing to go unnoticed? Seriously and simply, is [...]
It is necessary to focus on the customer and bring her into the creative, innovative and courageous search for powerful emotional connections between the consumer and her brand. The paths taken are shared and therefore not differentiating. The more clients are convinced [...]
Big cities give you great opportunities, like this photo that turned a wait into an outdoor session of simple fun. With only 20 sample images of many more I took of people taking pictures, here are a few that show you how [...]
