I start typing with an overwhelming feeling of defeat. Not because the trip at the end of August to which I am going to refer went badly, but because I think it is almost impossible to translate into text what I experienced. No adjective is sufficient to describe what it really means to experience “Burning […]
At the time when we won our first Pregonero Bronce, around 1991, some 20 years ago, as an agency we took home an invaluable statuette.When we won our first Pregonero de Bronce, around 1991, some 20 years ago, as an agency we [...]
El Pregonero de Bronce is the creative contest with the longest trajectory in Costa Rica. It is the classic of national creativity with 29 editions full of excitement and competition, as well as a thousand stories, anecdotes, triumphs and defeats. In the [...]
For decades I have lived in an environment of creativity, innovation and idea generation. Chilling daily challenge, if I can put it in three words. However, nothing is more exciting than finding a new idea, a new way of looking at the [...]
El Tome Chichí from El Verdugo has today in this second commercial one more piece for the Tribu DDB collection. More than commercials, we are focused on creating social phenomena. The Paganini series is the first great fruit of a change of [...]
To the memory of John Lennon and his wonderful legacy.
Sebastián Castro is a young Costa Rican who is taking his first steps at CNN, after graduating from Emory University with a degree in Political Science. He is a great friend of my son Santiago, so we have seen him grow and [...]
With only a few days to go until the last day of September, and therefore, with only 11 days left to publish the pieces for Pregoneros and Volcán, rumors have reached us that we will have a heavy participation of Central American [...]
With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers. It’s a long journey and like all, with obstacles and challenges at every step. One day we win [...]
Today begins at ArteCine Lindora the OPENHOUSE, an option for the ill-mannered like me, as it takes messages from conversational speakers from the United States, and projects them on the movie screen in an activity that does not exceed 60 minutes. Thus, [...]
From Mosaic in Pasadena, Erwin McManus, the lead pastor of one of the most creative churches in the United States, www.mosaic.org, will visit us next week. In his proposal, art, film, dance, music of course, creativity and innovation play a key role [...]
With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media. These days, [...]
The next Volcán could be one of surprises, as we do not know if its opening to Central America will in fact imply registrations from agencies in the region or if, despite this fundamental change, it will continue to be a predominantly [...]
